A little while ago, I had the chance to meet up with a new friend Bradley Bulifant. This business management major from the University of Florida has had quite the adventure. From being a recording artist to managing large scale events to finally, developing The Solar Games; a mobile racing game aimed at supporting solar panel grids for rural villages in Haiti. But how does one go from majoring in business to launching a triple bottom line mobile app? By paying very close attention.
Once Bradley left his band, he went to work providing reconstruction solutions in the wake of national natural disasters, like Katrina in Louisiana and Charley in Florida. In between disasters, Bradley capitalized on the free time to pursue other projects. First, it was aiding the development of a sister city relationship between Gainesville, FL and Jacmel, Haiti as a response to the 2010 earthquake. Over time, Bradley became increasingly involved with all things Haiti with somewhat regular travel and interacting with the artisan community. When he was state-side he began to notice that apps and websites were making some serious money through ads and partnerships. Seeing the desperate need for energy paired with incredible revenues generated from mobile business, Bradley with some early members of Grooveshark began to pursue a mobile game that could connect a player to solving a social problem.
Since 2010, the development of the startup has faced many challenges. But the dominant issue, as it is for any startup, has been funding. Without a salaried team, Bradley has relied on help from friends and students who were looking for real world experience, and bit by laborious bit, the Solar Games is becoming a reality. Tapped to be a member of the Clinton Global Initiative with their commitment to action, Bradley’s work with the Solar Games is truly a disruptive way to funding development projects.
As any founder can attest to, you cannot come away from building something without a few nuggets of wisdom. In Bradley’s case, planning and goal setting have been crucial to his success. He urged that it doesn’t have to be a 50 page document, but rather a realistic timeline to keep the project on track. Developing a community to market your project too has to be included in that planning process. That community is what will help you during crowd funding, constructive feedback, and the marketing phases. In addition to community, having a solid pitch, and putting your ideas into concise wording will only help you refine what you are looking to achieve.
With the formal launch around the corner, Bradley and his team are racing to meet their goals. If you are nearly as excited about this game as I am, like their page on Facebook to keep up with the team and get an exclusive look at what goes into building this app.