In anticipation of Small Business Saturday, I had the opportunity to meet Jenny of J&G Chocolate and Tea. A self-taught chocolatier, she used Youtube and Pinterest to learn the delicate art of making chocolate. While working in a traditional job, Jenny learned that she was actually pretty good at making tiny moments of delight with her creations. One thing led to another and then she was able to leave her job to start building the business with her sister Gina.
Having launched J&G at the beginning of the year, the startup chocolate shop has seen success pretty early on. With an ultimate goal of being a chocolate and tea cafe, the sisters have grown their reach by selling online and at farmer’s markets throughout the Central Florida area with new locations to be announced.
While many may pick up chocolate making as a hobby, Jenny’s commitment to building a business took timing and “growing a pair.” Not a natural risk taker, Jenny was encouraged to take the leap by her supportive husband and sister. With their backing starting a chocolate and tea company seemed completely doable.
At first, Jenny didn’t completely realize what kind of risk she was taking by leaving her stable job to start a chocolate company. That is, until people started to say, “Wow, you are so brave” and other things that made her take a second and question the path she had already taken. For example, challenges with figuring out the permitting rules, red tape with licensing, and the very steep costs when it comes to shipping chocolate. These constraints led the sisters to start doubting what they had already accomplished and the research they had done.
But then Jenny had a moment of clarity, “until you know what you are going to do, you can’t do the research.” It took making the mistakes to learn how to ask the right questions so she could get the right answers and get the business to where it is today.
In addition to being in a constant game of trail and error, Jenny noticed how at times she felt like the odd duck in her circle of friends. To have a work schedule where she may not get started until 10am but was working until midnight in the kitchen, sometimes did not come across to anyone else as work. That simple difference in schedule can be hard for others to understand. However, for Jenny, having that flexibility is one of the most rewarding parts of being an entrepreneur.
Another challenge that almost every female business owner has dealt with is the self imposed need for perfection. In Jenny’s case, she learned to overcome getting bogged down with the details through the valuable experience of planning her wedding. “As the planner you can get all wrapped up in the teeny tiny details, but no one else will know but you if it is missing. Now with J&G, time is what influences how things will get prioritized and accepting that has allowed me to keep getting our product out there and refining it as we go along” and it might come out even better than planned.
When asked about the greatest piece of advice she would give to anyone who would want to start something like J&G,”research and testing are the most important things for anyone developing a product, especially a food product. Get the feedback of your family, your friends, everyone you know so can be confident in your product.”
Now I had the chance to eat one of J&G’s Caramel Pretzel and Bacon Apples and I can honestly say it was one of the best things I ever ate. But don’t just take my word for it, check out Candace Dyer’s review on her dessert blog Dessert Geek. And if you are interested in purchasing any of their chocolates or teas go to their online shop here or visit them at these locations.